var fDesc=new Array();
fDesc[0] = "In this small PC simulation, teams try to build and sustain sales and profitability for a high-value consumer brand, such as a premium coffee in a market with many potential consumers, who buy through retail stores. Success depends on:<br /> <br /> - developing consumer interest by advertising, while not spending more than necessary to reach target consumers,<br /> - growing distribution of the product through retail stores by deciding on the size of sales force &ndash; making sure not to employ more effort and cost than is worthwhile,<br /> - setting a wholesale price that gives a good margin, whilst resulting in a retail price through stores that ensures consumers buy the product and still give stores a good profit. <br /> <br /> The brand competes in a broad market, rather than taking on specific competitors. <br /> <br /> Teams can focus on marketing and sales issues, since production and distribution activities and costs are fixed.<br /> <br /> In addition to launching a completely new brand with a limited budget, teams can take over a business that has been spending on sales and advertising with little success, another that has grown quickly, or another that must be rescued from declining sales and profits.";

function tShowHide(id, show)
{
	var s = document.getElementById("desc");

	if ((s.innerHTML.length<=212 || show==1) && show!=2)
	{
		s.innerHTML = fDesc[id];
		if (document.getElementById('m1'))
			document.getElementById('m1').style.display='none';
		if (document.getElementById('m2'))
			document.getElementById('m2').style.display='none';
		if (document.getElementById('more_txt'))
			document.getElementById('more_txt').style.display='inline';
	}
	else
	{
		s.innerHTML = '';
	}
}