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fDesc[0] = "Duplicates are a common industry problem. As much as 30% of any customer database can consist of duplicates. Typical causes include data entry errors, merging of duplicates and improper importing of 3rd party leads.<br /> Companies often spend valuable time and resources marketing or selling to the same contacts in their database. In addition to wasted resources, this can often result in customer dissatisfaction and the loss of potential sales.<br /> ACT! users looking to eliminate duplicates in their database have limited and ineffective choices today. ACT! built-in duplicate checker is simplistic and only identifies two records as duplicates if there is a exact match in one of three specified fields.<br /> As a result, other combinations of duplicates remain undetected and users have to manually analyze the entire database to search for duplicates and are restricted to merging 2 duplicates at time.";

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