var fDesc=new Array(); fDesc[0] = "Marketing system that produces more profits from a customer database than any other segmentation method. If you have a customer database of more than 5,000 names, that contains purchase history, and run a test as described , you should make profits which represent many times the cost of this product on your first rollout offer to your customers. RFM for Windows automatically adds RFM Cell Codes to your customer database. With these RFM Cell Codes you can determine your best customers, determine your most responsive customers, and make profits on promotions to your current customers."; function tShowHide(id, show) { var s = document.getElementById("desc"); if ((s.innerHTML.length<=212 || show==1) && show!=2) { s.innerHTML = fDesc[id]; if (document.getElementById('m1')) document.getElementById('m1').style.display='none'; if (document.getElementById('m2')) document.getElementById('m2').style.display='none'; if (document.getElementById('more_txt')) document.getElementById('more_txt').style.display='inline'; } else { s.innerHTML = ''; } }