var fDesc=new Array(); fDesc[0] = "Engagement Mapping is an emerging ROI measurement standard that enables advertisers to evaluate all of the touch points their advertisements have with their audience, not just the last.
The Visualizer is a tool that will help you understand how Engagement Mapping works, and how you can tune it to your advantage."; function tShowHide(id, show) { var s = document.getElementById("desc"); if ((s.innerHTML.length<=212 || show==1) && show!=2) { s.innerHTML = fDesc[id]; if (document.getElementById('m1')) document.getElementById('m1').style.display='none'; if (document.getElementById('m2')) document.getElementById('m2').style.display='none'; if (document.getElementById('more_txt')) document.getElementById('more_txt').style.display='inline'; } else { s.innerHTML = ''; } }