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Brand Management
By Strategy Dynamics
Rating:
0/5 (0)
License type:
Commercial
Price:
41.24$ Purchase
Home page:
www.strategydynamics.com
Latest version:
2.3
This review applies to version 1.3.
In this small PC simulation, teams try to build and sustain sales and profitability for a high-value consumer brand, such as a premium coffee in a market with many potential consumers, who buy...